New Applications for 3D Planogram Software In-Store VisualizationģD visualization software provides a significant advantage over 2D retail planograms. Within retail planning and execution, there are a number of ways that 3D planogram software can be utilized to bring your retail strategy into the future. Without the obstacle of imagining what a floor plan would really look like with only a 2D planogram as a reference, brand executives and retail marketers can get a better understanding of how to give shoppers the experiences they crave. This allows for a fuller, more nuanced perspective of how shoppers would perceive the in-store experience. Like any VR game, users can move through the virtual store layout similar to how they would in a physical store. They serve the same purpose, but their functionality is significantly elevated and expanded.įacilitated by virtual reality technology, 3D planograms are a type of merchandising software that moves the traditional idea of a planogram to a virtual environment. 3D planogram software is a newer, more dynamic, and more user-friendly version of traditional planograms. The end goal is to develop a store plan that results in increasing sales and a better customer service experience for shoppers.
Retailers create planograms as a tool to plan out shelf space, arrange categories, and even plan entire store layouts.
If you’re in the retail industry, you know that a planogram is a schematic tool used to plan store layouts.
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